How often do you scroll through your Instagram feed and see posts from friends or family members who don’t seem to care about their photos at all? If they’re posting selfies, food shots, or even vacation snaps, chances are they’ve got no idea what they’re doing.
The photo-sharing has become an essential part of our lives. In fact, according to Statista, over half (51%) of U.S. adults now use social media platforms such as Facebook, Twitter, Snapchat, and Instagram.
And with over 700 million daily active users, you need to go out there and get more followers on Instagram. There is nothing wrong with taking pictures of food or vacations, but if you want to get noticed, you should consider using filters and editing techniques to create compelling images. Here are some ways to improve your Instagram game.
Instagram is one of the fastest-growing platforms for businesses to connect with customers. But just like any other platform, Instagram needs to be optimized for engagement and conversions. Get to know how to set up an Instagram business account by adding videos, emojis, hashtags, and tags, you’ll increase your visibility and engage your audience. Here are tips to make sure your Instagram posts are compelling and engaging.
Use Visual Content
Visual content is effective on all social networks, but especially so on Instagram. People love visuals, and they’re drawn to images that tell stories. So when creating visual content, think about telling a story. For instance, if you were selling a product, you’d probably focus on showing how the product looked before and after being used. Or if you were sharing a recipe, you’d likely share pictures of ingredients and food preparation.
Include Video
Video is another powerful tool for storytelling. And since the video is much easier to consume than text, it makes sense to incorporate it into every piece of content you produce.
Add Emoji
Emoji are becoming increasingly popular among consumers. They’re fun, quirky, and convey emotions quickly. Plus, they’re easy to type out and save.
Create Hashtags
Hashtags are a quick and easy way to organize content across multiple social networks. When you tag something with a hashtag, it appears in search results, making it easy for others to find and follow along with your conversation.
Tag Influencers
Influencer marketing is a hot topic right now. Brands are trying so hard to figure out how to reach influencers and build relationships with them. One way to build a relationship with them is to tag them in your photos.
Be Consistent
Consistency is key. Posting consistently throughout the week will give followers a chance to see your brand over time. Also, posting regularly will allow you to grow your following organically.
Focus on Quality Over Quantity
You may feel tempted to post everything you’ve got. Resist that urge! Instead, focus on quality over quantity. Only post high-quality content that you truly believe will resonate with your audience.
Don’t Forget About the Location
Location plays a big part in determining the appeal of a picture. If you’re taking a picture of something beautiful, like a sunset, include the location so viewers can enjoy it too.
Conclusion
Instagram is among the most popular social networking sites today. It’s also one of the easiest to use. Sometimes it’s hard to stand out on Instagram. However, it doesn’t mean that you shouldn’t take advantage of its many features.