People on social media these days are more interested in viewing visual posts, rather than consuming long and exhausting contextual-based content. Visuals are easy to understand and more attractive and can convince people to engage with them more often. Studies show an increase in accounts posting pictures and videos, by individuals and businesses, for brand recognition, and maximization of sales. To explore other ways to boost overall social media reach, particularly on Instagram, be sure to check out the best Instagram organic growth service providers. Their services can help you increase overall engagements on social media.
Conducting visual content marketing on Instagram and other platforms is a must, to remain relevant and improve your rank on followers’ feeds. Their importance is explained in detail below.
According to studies, scientists have concluded that our brain responds and understands visual content 60,000 times faster than written text. It is far easier to observe a picture or look at a video to gain information.
Less Time Consuming
Social media users have a lot of following, and go through thousands of posts each day. It is better to keep content small and relevant at the same time, which may not be possible with text.
A small video message can be seen as more engaging to users, or a picture showing where you have been today.
For businesses, a picture of their product with a small description, or a short video showing the latest promotions or deals available on their websites is likely to engage more people to the posts.
Easy to Create
Writing long and elaborate blogs or articles requires more technical knowledge, and is difficult to keep the audience engaged.
Generating content by taking photos is much easier, and also encourages the audience to engage and relate to the post.
A broader group of people can relate more to a stunning picture, than a technical, well-executed contextual-based post. People are more willing to like these posts and share them with others, increasing the overall reach on social media.
More Attractive to Users
Visual content can make use of vibrant graphics and engaging scenes to better grasp the audience’s attention. Even a boring topic can be made interesting by using memes and cartoons to create a casual environment for the people to better understand the subject.
People watch millions of videos on Facebook, Instagram, and other platforms every day, as they grab the user’s attention better than plain text. Making stunning thumbnails to videos greatly increases engagements on such posts, and they are more pleasing to the eye for most of the audience.
Encourages User-Generated Content
People can relate more to a picture or video, encouraging them to share their personal experiences on the matter as well.
For instance, a picture of a beautiful landscape can curate user-generated content, as people might be willing to share similar pictures as well. A good relationship with your followers is vital for the growth of your brand or business, and these engagements are likely to encourage people to like and share more of your content. This will greatly boost your overall reach on social media
It is necessary to integrate visual content on social, to keep your content relevant and rank higher on feeds. People nowadays prefer such content over traditional forms and is critical to adopt, to maintain a steady flow of growth on social media.